![]() ![]() ![]() You can find Pinterest’s most up-to-date, complete list of advertising specs here. Be proactive: if any ads are underperforming–make optimizations!ĩ. Use Pinterest analytics to track your ad performance (metrics such as impressions, saves, clicks). If your ads target different countries, you should create separate ads for each country and translate the text overlay and copy to the local language.Ĩ. Many users have audio turned off, so utilize visuals, overlayed text, or captions instead of audio and dialogue.ħ. For your video creative, show, don’t tell. Use a strong cover image so people can have one glance at your ad and know what it would be about.Ħ. Video ads should hook audiences immediately in the first 2 seconds. Since users used to pin and save favorite pins, Pinterest ads generate an engagement rate above the industry benchmark. Depending on the type of ad, you can further reduce the cost of promoting. Ensuring relevancy is what creates a good user experience.ĥ. Pinterest has an advanced Ads Manager that allows to achieve a low cost per click (CPC) and reach the more precise target. Your landing page should match whichever ad users click on. Be sure to keep it short so it’s legible on mobile.Ĥ. Show up for relevant searches with clear descriptions and titles.ģ. Keep a 2:3 aspect ratio (for example, 1000 x1500 pixels) to stand out.Ģ. But if you go to Pinterest and type in any keyword, even long-tailed keyword, you will find content and others that share the same interest.ġ. Users will have a profile and can create subfolders within boards, such as categorized sections like “Living Room ideas” and “Dining Room ideas” under the mainboard, “Home Decor.”Ĭommon industries that have a presence on the platform include food, financial services, beauty, fashion, retail, telecommunications, entertainment, home, automobile, travel, and tourism. Posts (images, videos, infographics, etc.) are called Pins, and people can create boards, then save and organize the Pins they enjoy.īy clicking on a Pin, users can visit the website to learn more about it and even make a purchase directly! Pinterest describes itself as a “visual discovery engine” for users to find ideas and inspiration.
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